Ethos deals with credibility of the persuader. How much trust can you put into the persuader while they throw bits of information at you? The uploader of the commercial “Your Skin” is the US Food and Drug Administration. The USFDA is a federal agency of the US Department of Health and Human Services. The fact itself that the FDA belonging under the US HHS exemplifies credibility of the commercial because the country relies on the FDA for its regulations of food safety, tobacco products, and medications.
The FDA was first formed in the year 1906, under the jurisdiction of the Federal government of the United States, the most trustworthy form of jurisdiction in the country. The FDA is led by the Commissioner of Foods and Drugs, appointed by the President with the advice and consent of the Senate. Again, this shows credibility of the leader of this agency because he/she is chosen by the President with consent of the Senate. The FDA is responsible for protecting the public health by assuring the safety, efficacy and security of human and veterinary drugs, biological products, medical devices, the nation’s food supply, cosmetics, and productions that emit radiation. The agency is also responsible for advancing the public health by helping make medicines more effective, safer and more affordable for the people. FDA is responsible of for regulating the manufacturing, marketing and distribution of tobacco products to protect public health.
The USFDA is also credible of the research they perform. Research is very important to FDA’s Center of Tobacco Products. Their main focus is to reduce youth initiation of tobacco use, reducing tobacco product harms, and encouraging those who already use tobacco products to quit. They cover many research areas just within the CTP including; understanding the diversity of tobacco, reducing addiction to tobacco products, reducing toxicity and carcinogenetic of tobacco products and smoke, understanding the adverse health consequences of tobacco use, understanding tobacco product marketing, and understanding how economics and politics after tobacco product use. The ones who are behind the research are highly educated scientist and researchers, also showing credibility to those who obtain information for the FDA to use.
The FDA was first formed in the year 1906, under the jurisdiction of the Federal government of the United States, the most trustworthy form of jurisdiction in the country. The FDA is led by the Commissioner of Foods and Drugs, appointed by the President with the advice and consent of the Senate. Again, this shows credibility of the leader of this agency because he/she is chosen by the President with consent of the Senate. The FDA is responsible for protecting the public health by assuring the safety, efficacy and security of human and veterinary drugs, biological products, medical devices, the nation’s food supply, cosmetics, and productions that emit radiation. The agency is also responsible for advancing the public health by helping make medicines more effective, safer and more affordable for the people. FDA is responsible of for regulating the manufacturing, marketing and distribution of tobacco products to protect public health.
The USFDA is also credible of the research they perform. Research is very important to FDA’s Center of Tobacco Products. Their main focus is to reduce youth initiation of tobacco use, reducing tobacco product harms, and encouraging those who already use tobacco products to quit. They cover many research areas just within the CTP including; understanding the diversity of tobacco, reducing addiction to tobacco products, reducing toxicity and carcinogenetic of tobacco products and smoke, understanding the adverse health consequences of tobacco use, understanding tobacco product marketing, and understanding how economics and politics after tobacco product use. The ones who are behind the research are highly educated scientist and researchers, also showing credibility to those who obtain information for the FDA to use.